Meet the Authors

Fred Lee wrote the seminal work on the patient experience with his book, If Disney Ran Your Hospital—9 ½ Things You Would Do Differently which went on to win the prestigious ACHE Book of the Year. It has been the top-selling healthcare book on the patient experience for the past decade and a half. The book has been published in five languages and Fred went on to become an international lecturer speaking to healthcare audiences around the world.

He did research for many years on the contents of: Beyond Disney: Heartwiring Healthcare Excellence—Restoring the Art of Compassion and Empathy which he co-authored with Dr. Rosemary Laird.

Fred had the unusual experience of being a healthcare executive in one of the largest hospitals in the United States as well as being a cast member at Disney World where he helped Disney adapt and facilitate Disney’s Approach to Quality Service for the Healthcare Industry.

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Dr. Rosemary Laird, the co-author of: Beyond Disney: Heartwiring Healthcare Excellence – Restoring the Art of Compassion and Empathy with Fred Lee, is an experienced author having previously won a prestigious Best Consumer of the Year Health Book.

She currently is the founder of the Centre for Senior Health at Florida Hospital (now AdventHealth – Orlando). In addition to being a practicing physician she has the unique qualification of holding a Masters in Health Services Administration. She has also been named an American Geriatric Society’s Clinician of the Year.

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