Meet the Authors

Fred Lee wrote the seminal work on the patient experience with his book, If Disney Ran Your Hospital—9 ½ Things You Would Do Differently which went on to win the prestigious ACHE Book of the Year. It has been the top-selling healthcare book on the patient experience for the past decade and a half. The book has been published in five languages and Fred went on to become an international lecturer speaking to healthcare audiences around the world.

He did research for many years on the contents of: Beyond Disney: Heartwiring Healthcare Excellence—Restoring the Art of Compassion and Empathy which he co-authored with Dr. Rosemary Laird.

Fred had the unusual experience of being a healthcare executive in one of the largest hospitals in the United States as well as being a cast member at Disney World where he helped Disney adapt and facilitate Disney’s Approach to Quality Service for the Healthcare Industry.

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Dr. Rosemary Laird, the co-author of: Beyond Disney: Heartwiring Healthcare Excellence – Restoring the Art of Compassion and Empathy with Fred Lee, has over 20 year as a practicing physician and was the Executive Medical Director of the AdventHealth Senior Health Program in Orlando for 6 years.

Dr. Laird has the unique qualification of holding a Masters in Health Services Administration and was named an American Geriatric Society’s Clinician of the Year.  She won a prestigious Best Consumer of the Year Health Book for co-authoring Take Your Oxygen First: Protecting Your Health and Happiness While Caring for a Loved One with Memory Loss.

Today Dr. Laird is a Clinical Associate Professor in the Department of Geriatrics at the Florida State University School of Medicine as well as…

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